Newsletter Number 4

April 23 ‘09

Shelf Talkers … What are they and how do we use them?

Your library has received some shelf talkers designed by North Shore Libraries’ very own Jan Marshall. If you haven’t seen them, ask your supervisor or manager to show you where they are.

Shelf talkers are a very simple way of making reading suggestions to your customers… and it needn’t be limited to books either. They can be put into DVDs, CDs, audio books, magazines etc.

What a great reason to chat with your customers as they are putting their books into the bin. Ask them if they enjoyed them! If they did – put a shelf talker in the book and put it on your face out display shelves or bay end display for other customers.
Naturally you will all do the same with the books and other media that you enjoyed!
Tip of the week….

The balance of a freestanding display is most important: The shape of a pyramid is the easiest way to create a freestanding display, it has imaginary 3 sides, is visible from all angles and is a guideline which is easy to use. Create this by stacking cubes or blocks which can be offset to create interesting angles and spaces on which to put your books.

Food for thought….

On entering any new space, 80% of the impression we carry thereafter is based on what we see immediately…..Creating a welcome for visitors involves more than putting up a sign saying “welcome”. Eye contact and smiles from the staff, clear signage and guiding, uncluttered surfaces and tempting points of focus created by well stocked displays all help customers to feel relaxed, confident and comfortable. From: The Reader Friendly Library Service – Rachel Van Riel.Website of the week…

http://www.thrillingdetective.com/

Winner: 2008 Gumshoe Award for Best Crime Fiction Website

Quote of the week…“I often feel sorry for people who don't read good books;
they are missing a chance to lead an extra life”.
~Scott Corbett ~